Hi — I’m Rachel.
I help small business owners turn confusing, underperforming websites into clear, user-friendly experiences that attract more customers and rank better on Google.
My background is in digital accessibility and user experience. I’ve spent over a decade helping organizations — from government teams to local businesses — make their websites easier for everyone to use. What most people don’t realize is that accessibility, usability, and SEO work together. When your site is easier for real people to navigate, search engines understand it better too.
That’s where I come in.
My Approach
I focus on three things:
✔ Human-friendly design
Clear structure, readable text, intuitive navigation, and layouts that make sense on every device.
✔ Search-friendly structure
Better headings, cleaner code, faster load times, and content Google can actually understand.
✔ Customer-friendly experiences
Forms people can complete, buttons they can actually tap, and pages that guide visitors toward taking action.
Small improvements here add up to real results — more leads, more visibility, and fewer visitors slipping away.
Ready to improve your website?
Let’s make your site clearer, faster, and more effective for the people who matter most.
Optimize My Site